Our People
Penny Lochhead, Director
Penny has been involved in the Sport and Leisure industry for 20 years, Prior to setting up PMR Leisure Ltd in 1999, Penny operated a successful business providing consultancy services for a variety of cross sector clients across the UK particularly working with Urban Regeneration Agencies developing local strategy and partnership projects using sport as a tool to enhance social and physical infrastructure across developing communities. From this early work Penny has retained the belief that community sports and leisure development, if researched properly and integrated into early urban design frameworks can have a huge benefit on long term positive community regeneration and play a big part in ensuring community lives are changed for the better. This shapes the way PMR Leisure works today for its clients.
In recent years Penny has become well known for her ability to promote the use of schools for community use in PPP Schools projects and this allows clubs working alongside to improve their club development opportunities.
As Chair of ILAM Scotland in 2004 Penny chaired a working party which convened the inaugural ILAM/NASD Scottish Sports Development Conference which remains as a feature in the sports calandar today. The aim of this conference is to bring Scottish sports development professionals together to network and discuss industry needs. Penny is a Trustee of the Nancy Ovens Trust and Executive Director of the newly formed 'Enjoy East Lothian Ltd'.
Wendy E Sheldrick, Research Manager
Wendy provides valuable office management and research skills to the team. She is responsible for research, client liaison and maintains our extensive funding databases and keeps up to date with all funding body changes and regulations regarding eligibility criteria. Any new fund that appears Wendy manages to find it (big or small) and advise our clients to get ahead of the game.
Wendy undertakes our desk and web based research (demographics, need and demand profiling, mapping etc), site auditing and often acts as a mystery shopper for our strategy clients wanting to know how effective their service is. Wendy undertakes all design, delivery and analysis of any surveys we undertake for clients which have been particularly useful for our work in football with the SFA. Wendy has worked extensively and led on many of our funding bids and is well known by all our clients.
